7 de julho de 2009

Thinkertoys: A Handbook of Creative-Thinking Techniques

# Sugestão de leitura da semana:

Michalko, Michael (2006), Thinkertoys: A Handbook of Creative-Thinking Techniques. 2ª Edição. Ten Speed Press.

"THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways.

An updated edition of the best-selling business creativity book, with more than 30 brainstorming techniques and hundreds of creative-thinking tips and tricks. Revision includes new techniques, examples, and sections on group brainstorming and endgames."

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