“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong'." in The Designful Company by Marty Neumeier .
Thank you for mentioning Marty Neumeier in your post. I work for Peachpit Press and thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.
The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below:
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Thank you for mentioning Marty Neumeier in your post. I work for Peachpit Press and thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.
The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below:
http://su.pr/2iE1k5
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