Este holandês, Niels Shoe Meulman, não tenho dúvida que se diverte a fazer as suas "peças" de design.
Brinca, sobrepõe, constrói, desenha, cria e "faz casamentos entre letras" de forma tão curtida que não quis deixar de partilhar convosco o trabalho deste designer, escritor e graffiter que tenho seguido com alguma atenção.
‘A word is an image’.
This statement comes from Niels 'Shoe' Meulman the legendary graffiti writer, calligrapher, artist and graphic prodigy based in Amsterdam. Only someone with such an open mind could be approached to design the posters for the Ridiculous Design Rules campaign. When asked for his favourite ‘rule’ he immediately plumps for “A Picture Is Worth A Thousand Words”. This was his inspiration: In Islam it is forbidden to imitate or put on canvas or in stone living things that Allah has created. Shoe was intrigued. It may be prohibited to portray animals, plants or human beings, but why not make it in a way so that it depicts words instead of a portrait? Thus transforming words into a tiger, a tree or a person. Shoe: ‘Iwork with words by shaping and reshaping them until it becomes a thing on its own, instead of words piling up behind each other. This time I have turned it on its head: so the words are being shaped into an image.’ But why did Shoe choose a cat? As a subtle allusion to Confucius’s reference to the wisdom of a cat? Shoe shrugs. ‘Not exactly. I see cats as the most elegant, well-created creatures on earth. They belong to the family of tigers but I don’t have a tiger running at home.’
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