"When you try to formalize or socialize creative activity, the only sure result is commercial constipation . . . . The good ideas are all hammered out in agony by individuals, not spewed out by groups."
Charles Browder, former BBDO president.
"When you try to formalize or socialize creative activity, the only sure result is commercial constipation . . . . The good ideas are all hammered out in agony by individuals, not spewed out by groups."
Charles Browder, former BBDO president.
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