"The theme for vision Plus 12 is "measurement". How can we measure and quantify the impact and results of informational communication? This has become a hot topic both in business and academia. This is a daunting challenge. Vision Plus 12 will explore this controversial question from all sides:
- How and to what extent can we measure the success of a given work?
- How do we quantify the role and impact of intangibles like design?
- What techniques and technologies can be used to get measurable results?
- How are information designers building the necessary metrics into their projects?
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